Although an electronic cigarette kit is more expensive in it's initial purchase, switching to electronic cigarettes are cheaper in the long run. Below is a price comparison of the electronic cigarette against a major cigarette brand.
Switching to an electronic cigarette means you save more than £3000 per year. what would you do with an EXTRA £3000 per year?
NOTE: These calculations were based on the assumption that the smoker went for the most economical option - buying the 100 pack tobacco cigarettes, and taking into account the initial purchase price of an electronic cigarette kit. You will save alot more if you are currently buying 20 pack cigarettes.